Juju has worked for a little over 20 years as executive creative director, art director, copywriter, client, director and producer. After spending formative years at Grey and Saatchi & Saatchi he moved on to run large teams at Contract and Star Sports. He has worked in Kolkata, Mumbai, New Delhi, Colombo and Mauritius. He has been awarded at a number of Indian and international shows including the One Show, D&AD, Asia Pacific Adfest and Cannes. He has judged most Indian awards and been Jury at The Cannes Lions Festival of Creativity.

 

At Star his role was a mix of creative, production, marketing and content. He was responsible for creating multi-platform campaigns for a freshly rebranded Star Sports network with a team of ad creatives, directors, editors and motion graphics artists. The key projects were launching the Indian Super League, the Pro Kabaddi League and promoting the ICC World Cup 2015. The work spanned across stadium design, digital campaigns and TV commercials. The Mauka Mauka campaign was selected by Forbes Magazine as one of top 5 Worldwide Sports Campaigns for 2015.

 

He now runs Sweat Media, a collaborative communication agency and directs TV commercials.