One of India's most viral campaigns ever. Our first ad promoted the 6th India Pakistan match in ICC World Cup history, celebrating the unique, one sided scoreline. After the 1st spot hit over 2 million organic views on day 1 the team decided to turn the campaign into a series with one ad playing out at the end of every Indian match of the tournament. Each spot was contextual to the result.

It inspired unheard of friendly banter between fans of the two countries. YouTubers from across the border began with response videos which lead to dozens of videos going online (take a look below) from users across the sub-continent. "Mauka" appeared in headlines of leading Indian newspapers, Fans chant the words in celebrate their wins and to boo the opponent's losses. "Mauka-Mauka" is now a part of cricket's lexicon for good. The 2015 campaign saw 30 million+ views.

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The first "season" was brought together by a phenomenal team - Rohit for the 5-0 brief, Mustafa and Prathamesh for the initial scripts, Suresh for bringing it to life and finding Vishal the Maukaman, Vikas for a song that will probably never be forgotten, Ketaki for mounting the crazy production, Venkat for handling the stakeholders all over the globe and Daya for playing the correct ads. Of course, Uday for pointing us in the direction of the India-Pak game, Sanjay & Gayatri for their faith and Nitin not just for the support but for one script as well.  

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+ MUSTAFA RANGWALA + PRATHAMESH SAPTE + VIKAS DUBEY + ROHIT KHANNA  + VENKAT MANDALAM + NINAD CHAVAN + AJEET MESTRY + SUJAY RAY + DAYANAND BHOITE + SURESH TRIVENI + KETAKI GUHAGARKAR + VISHAL "MAUKAMAN" MALHOTRA"